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Club Promoting Blog Summary:
Here I talk about an event the liquor sponsor I now work is thinking about getting behind. Basically it’s a party that an in-house promoter at a pretty big club is throwing as an afterparty for the BET Hip-Hop Music Awards in Atlanta. The company i’m with is considering giving them a $10k sponsorship towards their promotion. They are going to be securing a huge artist, running tons of radio ads, and bring in roughly 100 cases of the liquor to be the premier beverage for the night. The promoter is working hand in hand with the club to make this happen.
I’ll give you the play by play as things progress so you can see how this stuff works. Note that the club promoter will be doing this party regardless if any sponsors are involved or not. The promotion isn’t dependent on obtaining sponsorship dollars…it’s more so to help them recoup their expenses.
Check out my video here: