So on this blog post I’m answering a couple of questions from my Club Promoter consulting forum. I give some advice to one member that needs clarification on what a VIP line or entry is exactly. And I consult another member on how to utilize promotional models at your party.
I offer you free access to the consulting forum for 30 days when you pick up the Party Promoting 3.0 learning course!
Here I go over a few pros and cons of promoting your party with Emails versus using Text Messages. Both are great to use to advertise your party with, but if you have to choose, I give you a few things to think about and plus my personal opinion on which I think is most effective.
Here’s a quick breakdown of what I discuss in the video blog…
Text Message Pros:
-Easy for people to forward
Text Message Cons:
-People’s numbers change often
-Text hosting is expensive (.02-.05 cents per text)
-Can’t convey much info
-Can include images, links, and more general info
-You can send more blasts without recipients feeling bothered
-Some people don’t check email everyday
-Spam filters may block your email
My personal opinion is that Email marketing is best due to it being more cost effective and can convey more information.
Here’s a quick tip about scouting new clubs while they’re still under construction or just about to open. Jump on them early before other promoters do. Try to establish a relationship with them in advance so when they open you’ll be at the top of list of people they might work with. You can scout new clubs, bars, restaurants, etc.
Keep your ear to the street about new locations opening up. You can also check online through sites like craigslist to see who’s conducting interviews for bartenders, servers, etc. Clubs/restaurants typically don’t do formal interviews with promoters, but you can use this information to get in contact with managers and owners to inquire about promoting their venue.
You can throw a day party to both diversify your portfolio of parties, offering your customers something different, and also to take yourself out of the arena of competition with other promoters throwing parties at night. Take advantage of day parties during the Spring and Summer months.
Here’s is a great little piece of advice that I found very relevant while visiting my friend who promotes parties in Sydney Australia. Club Promoting is an International job and the principles can be used anywhere there’s people that want to party!
The key is finding a niche market and focusing on them as hard as you can to develop a following for yourself.
As a club promoter, you can focus all your efforts on one nightclub promotion per week or month, or you can better your odds of success by taking smaller percentages and having your hand in multiple parties throughout the week or month by doing co-promotions with other party promoters.
This blog discusses some ways you as a club promoter can deal with competition from other party promoters. Working together and compromising is the ultimate solution, but at times you have to pick your battles. Ultimately it comes down to building your following in a niche market so competition is less of a concern. Video blog by Trent Dunn
I’ve noticed how people are a little reluctant to go out to parties during drastic changes in weather when the seasons change. When customers haven’t adjusted to the hot/cold, or cold/hot shock they sometimes stay in as a default. Keep these changes in mind and plan around them or adjust your party promotion accordingly.
I visited Miami to check up on the club scene and to catch up with an old promoter friend of mine. He was a security guard at the club I used to own.
Back then he was interested in getting into promoting so he started working with my street team passing out flyers. From there he became a sub-promoter, getting paid based on how many people came out to the club due to his efforts. He did extremely well with that and started promoting parties himself as the head promoter. He later moved from Atlanta back to Miami (where he was from) and got a Friday night at a hot club in downtown Miami!
His night brings in over 1000+ customers consistently now!
This is a story that should encourage anyone that they can start from the bottom and work their way up to being a successful full time promoter!
He went from making $15/hr doing security to Thousands of dollars a week with his night!!
Defining the difference between an artist or celeb hosting, doing a walk through, appearances, and performances. Pricing and details vary depending on the celebrity.
Basically put, hosting, appearance, and walkthrough are one in the same. Contractually a walkthrough means that the celeb will come to your party for at least an hour and you have the right to use their name and likeness to promote your party. Hosting doesn’t necessarily mean that they’ll be on the mic all night unless specified in your contract. They might get on the mic to speak to your crowd, but it shouldn’t be expected.
A performances is just that. You pay a considerable amount more to have them do some songs. The details of a performance should be spelled out in your contract.