Blog Summary:
I visited Miami to check up on the club scene and to catch up with an old promoter friend of mine. He was a security guard at the club I used to own.
Back then he was interested in getting into promoting so he started working with my street team passing out flyers. From there he became a sub-promoter, getting paid based on how many people came out to the club due to his efforts. He did extremely well with that and started promoting parties himself as the head promoter. He later moved from Atlanta back to Miami (where he was from) and got a Friday night at a hot club in downtown Miami!
His night brings in over 1000+ customers consistently now!
This is a story that should encourage anyone that they can start from the bottom and work their way up to being a successful full time promoter!
He went from making $15/hr doing security to Thousands of dollars a week with his night!!
Blog Summery:
Defining the difference between an artist or celeb hosting, doing a walk through, appearances, and performances. Pricing and details vary depending on the celebrity.
Basically put, hosting, appearance, and walkthrough are one in the same. Contractually a walkthrough means that the celeb will come to your party for at least an hour and you have the right to use their name and likeness to promote your party. Hosting doesn’t necessarily mean that they’ll be on the mic all night unless specified in your contract. They might get on the mic to speak to your crowd, but it shouldn’t be expected.
A performances is just that. You pay a considerable amount more to have them do some songs. The details of a performance should be spelled out in your contract.
Blog Summary:
It’s a good idea to get event insurance if you have a lot of money invested in your event. Things you don’t have control over might be able to get covered in your policy so you don’t go belly up in case of an act of God. Trent D.
Blog Summary:
Here I discuss a basic way for you to use a liquor sponsor when throwing your next party. Doesn’t involve the liquor sponsor giving you a ton of money but you can get other incentives to help your party promotion. By this I mean complimentary drinks, t-shirts, hats, key chains, etc. You get in contact with liquor reps by talking to the club manager or bar manager and asking them who there liquor and distributor reps are and finding out if they have any brands they’re currently doing promotions for. This is very typical when a club brings in a new product or when they make an order for a product that is well supported by it’s manufacturer.
Blog Summary:
Answering a question from the forum about why nightclub owners need party promoters to throw parties instead of promoting it themselves internally.
In-house club promoting is common. There are a few reasons they don’t always do this.
1. It cost the club a lot of extra money to promote every night internally
2. It takes time and a whole lot of effort to set up a promotion and follow through with it from week to week for multiple nights
3. Using a variety of promoters allows the club to expand their clientele base beyond the people they normally get.
Clubs sometimes do in-house promos for their big nights like Fri & Sat so they can keep all the door revenue to themselves. But you’ll find that they’re more than willing to give the other weekday nights out to promoters.
Blog Summary:
Nightclubs come and go, but club promoters run the nightlife industry. Night clubs have tons of overhead and liability and you as a promoter only has to worry about your set expenses, profits and/or losses of each event every time you throw a party. If a nightclub is no longer hot, you can leave. Or if you want to jump off a new location to start throwing parties, you can do that too. Your options are limitless.
Blog Summary:
Here’s I’m answering a question straight from the forum. Discussing ways to improve and tips for the next time you throw a party. Video blog by Trent Dunn - Throw a Party the right way with the Party Promoting 3.0 course
Here i’m answering club promoter questions on how to throw a party. These are straight from my forum located at http://www.partypromoting.com/forum
The first one was about a club promoter that was throwing a party and it went wrong. His outcome was small and he seemed kind of discouraged because he put so much of his time and effort into it. I told him to not be discouraged and understand that every club promoter has thrown a bad party. If someone says they haven’t then they’re not a real club promoter!! We’ve all had bad nights!
I then suggested that he beef up his promotion with more flyers, using draws like special guest host, popular dj, and drink specials, and also considering using co-promoters to help pull in more party people.
The next question was about a young lady that wanted to put money into a club promoters promotion with the promise of him giving her back 50% return on her investment. My response was to not do it. No one can guarantee you something back on an investment like a party promotion. I told her to look into getting collateral for her investment or see if she can be actively involved in that promotion and get a percentage of the outcome.