So on this blog post I’m answering a couple of questions from my Club Promoter consulting forum. I give some advice to one member that needs clarification on what a VIP line or entry is exactly. And I consult another member on how to utilize promotional models at your party.
I offer you free access to the consulting forum for 30 days when you pick up the Party Promoting 3.0 learning course!
As a weekly club promoter you have know when to keep pushing forward with a new promotion and when to fold ‘em!
As I mentioned in the Party Promoting 3.0 learning course, you should always give a weekly promotion at least 4-6 weeks to see if it’s growing or not. This is assuming that you are doing everything you’re supposed to be doing as a promoter (ie. Flyers, Texting, Emailing, Social Networking, etc.) If you don’t see it grow you have to consider quitting, but before you do, consider restructuring your night to give it a chance. I was able to turn a slow Saturday night promotion around by renegotiating with the club and making the party free all night w/ no cover. I had the club pay all in-house expenses and give me a better bar commission. I tried it out for a couple of weeks, and it worked! Great crowd, great party, great money…just needed a little tweeking.
So consider tweeking your promotion before giving up on it and give it another 4-6 weeks to see how your crowd takes to it.
Here I go over a few pros and cons of promoting your party with Emails versus using Text Messages. Both are great to use to advertise your party with, but if you have to choose, I give you a few things to think about and plus my personal opinion on which I think is most effective.
Here’s a quick breakdown of what I discuss in the video blog…
Text Message Pros:
-Easy for people to forward
Text Message Cons:
-People’s numbers change often
-Text hosting is expensive (.02-.05 cents per text)
-Can’t convey much info
-Can include images, links, and more general info
-You can send more blasts without recipients feeling bothered
-Some people don’t check email everyday
-Spam filters may block your email
My personal opinion is that Email marketing is best due to it being more cost effective and can convey more information.
Here’s is a great little piece of advice that I found very relevant while visiting my friend who promotes parties in Sydney Australia. Club Promoting is an International job and the principles can be used anywhere there’s people that want to party!
The key is finding a niche market and focusing on them as hard as you can to develop a following for yourself.
As a club promoter, you can focus all your efforts on one nightclub promotion per week or month, or you can better your odds of success by taking smaller percentages and having your hand in multiple parties throughout the week or month by doing co-promotions with other party promoters.
I decided to record a new video blog that touches on an experience I had
doing a weekly promotion at this one particular club.
The club owner got a little greedy and decided to end the promotion
once he saw it was going well. The reason for this was to keep all
the money to himself!!
But it’s cool…due to the fact that the promotion was properly branded
and I had email contacts for my customers that I’ve developed a
Party People will follow you and your promotion…not the club.
This is why branding is so important along with you giving your customers
a unique party experience that they can only get from coming to
I’ve noticed how people are a little reluctant to go out to parties during drastic changes in weather when the seasons change. When customers haven’t adjusted to the hot/cold, or cold/hot shock they sometimes stay in as a default. Keep these changes in mind and plan around them or adjust your party promotion accordingly.
Here I recap my little vaca to Vegas! Pretty much discussing how the club promoting game is the same no matter where you go. The sub-promoters there and street team guys hand out passes to various nightclubs that are usually marked with a number that signify the street team member it came from. This is how they get compensated.
Most of the passes/flyers they handed out were discount admission for guys and free admission for females. They also typically had a cut off time for when the passes would expire.
Another good point concerning street team/sub-promoters was brought up in our forum. It was in respect to how your street team should dress and act when they’re out in the streets working. They should dress comfortably yet decent enough to not intimidate people they approach. A good outfit suggestion would be a t-shirt with your company logo on it, jeans, and clean sneakers…but it’s all up to you.
Also, make sure they are well informed about the details of your event and not just handing out flyers. If someone asks them about the party they need to know the general details such as location, time, theme, and where to get more info.
I visited Miami to check up on the club scene and to catch up with an old promoter friend of mine. He was a security guard at the club I used to own.
Back then he was interested in getting into promoting so he started working with my street team passing out flyers. From there he became a sub-promoter, getting paid based on how many people came out to the club due to his efforts. He did extremely well with that and started promoting parties himself as the head promoter. He later moved from Atlanta back to Miami (where he was from) and got a Friday night at a hot club in downtown Miami!
His night brings in over 1000+ customers consistently now!
This is a story that should encourage anyone that they can start from the bottom and work their way up to being a successful full time promoter!
He went from making $15/hr doing security to Thousands of dollars a week with his night!!
Teaching you how to throw a party the right way!
Blog by Trent Dunn
There are various avenues you can take in the promotional game when you’re a promoter. You can be a primary promoter, a sub-promoter, an in-house club promoter or promotional manager, an event planner, etc.
In this video I talk about how I teach you what you need to know to be a primary promoter and take that blanket of knowledge to take any of the other avenues that you choose.