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Blog Summary:
Answering a question from the forum about why nightclub owners need party promoters to throw parties instead of promoting it themselves internally.
In-house club promoting is common. There are a few reasons they don’t always do this.
1. It cost the club a lot of extra money to promote every night internally
2. It takes time and a whole lot of effort to set up a promotion and follow through with it from week to week for multiple nights
3. Using a variety of promoters allows the club to expand their clientele base beyond the people they normally get.
Clubs sometimes do in-house promos for their big nights like Fri & Sat so they can keep all the door revenue to themselves. But you’ll find that they’re more than willing to give the other weekday nights out to promoters.
Here’s the video link:
http://www.youtube.com/watch?v=EZb0kvm3FsE