Hey!
So on this blog post I’m answering a couple of questions from my Club Promoter consulting forum. I give some advice to one member that needs clarification on what a VIP line or entry is exactly. And I consult another member on how to utilize promotional models at your party.
I offer you free access to the consulting forum for 30 days when you pick up the Party Promoting 3.0 learning course!
Check out the video here:
http://www.youtube.com/watch?v=2bvFy7MznzA
Blog summary:
As a weekly club promoter you have know when to keep pushing forward with a new promotion and when to fold ‘em!
As I mentioned in the Party Promoting 3.0 learning course, you should always give a weekly promotion at least 4-6 weeks to see if it’s growing or not. This is assuming that you are doing everything you’re supposed to be doing as a promoter (ie. Flyers, Texting, Emailing, Social Networking, etc.) If you don’t see it grow you have to consider quitting, but before you do, consider restructuring your night to give it a chance. I was able to turn a slow Saturday night promotion around by renegotiating with the club and making the party free all night w/ no cover. I had the club pay all in-house expenses and give me a better bar commission. I tried it out for a couple of weeks, and it worked! Great crowd, great party, great money…just needed a little tweeking.
So consider tweeking your promotion before giving up on it and give it another 4-6 weeks to see how your crowd takes to it.
Check out the video here:
http://youtu.be/aW4-GlP3zOw
http://www.partypromoting.com - Learn how to be a successful Club Promoter!
Blog Summary:
Here I go over a few pros and cons of promoting your party with Emails versus using Text Messages. Both are great to use to advertise your party with, but if you have to choose, I give you a few things to think about and plus my personal opinion on which I think is most effective.
Here’s a quick breakdown of what I discuss in the video blog…
Text Message Pros:
-Instant Delivery
-Keyword Opt-in
-Easy for people to forward
Text Message Cons:
-People’s numbers change often
-Text hosting is expensive (.02-.05 cents per text)
-Can’t convey much info
Email Pros:
-Can include images, links, and more general info
-Cost effective
-You can send more blasts without recipients feeling bothered
Email Cons:
-Some people don’t check email everyday
-Spam filters may block your email
My personal opinion is that Email marketing is best due to it being more cost effective and can convey more information.
Check out the video here:
http://youtu.be/6IjTO3u-r6Y
Blog summary:
So first, Lebron James’ lawyer threatens to sue me over promoting a party with his name on it. Now Lebron is getting sued for not showing up to a party he was paid to be at. A great lesson to learn when it comes to doing your paperwork and having everything in order. Apparently he allowed himself to be booked at 2 venues after already accepting a deposit to show up to the first club he had an appearance deal with.
Things like this do happen from time to time, but being prepared for stuff like this is the key. Always hope for the best, but plan for the worst.
Check out the video here:
http://www.youtube.com/watch?v=uJ0z6keQego
http://www.partypromoting.com - How to Throw A Party as a Club Promoter the Right Way
Blog Summary:
Here’s is a great little piece of advice that I found very relevant while visiting my friend who promotes parties in Sydney Australia. Club Promoting is an International job and the principles can be used anywhere there’s people that want to party!
The key is finding a niche market and focusing on them as hard as you can to develop a following for yourself.
Check out the video here:
http://www.youtube.com/watch?v=FWmFizbNDXI
Learn how to throw a party here: http://www.partypromoting.com !!
Visit the consulting forum: http://www.partypromoting.com/forum It’s free to register! Ask all your club promoter questions on how to throw a party and event planning questions or share your experiences here!
Check out the video blog here:
http://www.youtube.com/watch?v=EqeIE04n_qw
How to Throw A Party The Right Way - PartyPromoting.com
This blog post is a snippet from the Party Promoting 3.0 program. It’s me interviewing an expert party promoter/club owner by the name of J. Carter. He owns two of the hottest club venues in the city and he promotes hot parties. He has sponsorships from a variety of companies and takes time to sit down with me to share his knowledge.
Check it out here:
http://www.youtube.com/watch?v=umA2Z_ngaXQ
Visit my site http://www.partypromoting.com - Learn How To Throw A Party The Right Way
Yes, Lebron James’ lawyer mailed me about a potential law suit over using his name on a party for one of my clients. Take this as a lesson and do things the right way!
I have another company here in Atlanta called Atlanta After Dark (atlafterdark.com) where I do email marketing for local nightclubs and promoters. One of my clients had me send out an email for a party being hosted by LeBron James and Joe Johnson of the Atlanta Hawks. Word got around to LeBron’s lawyer and he acted swiftly to shut it down due to it not being an official contract on the booking. Check out my video and I’ll show you the flyer and the letter the lawyer sent me. I’ll also tell you how to avoid this from happening to you!!
Here’s the link:
http://www.youtube.com/watch?v=x1R6O31No2c
Learn How To Throw A Party <–Click here!
I get a lot of emails from people asking me about the outcome and results of various parties I’ve been involved in, and also if i’ve ever had bad results. So, here’s my confession of a party that didn’t go so well with me.
It happens to the best of us and all promoters have a bad night here and there.
I was doing a party for a liquor sponsor of mine and it didn’t go so well. I give you the details in my video blog. Check it out below!
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Here’s the link to the video blog post: