Here I recap my little vaca to Vegas! Pretty much discussing how the club promoting game is the same no matter where you go. The sub-promoters there and street team guys hand out passes to various nightclubs that are usually marked with a number that signify the street team member it came from. This is how they get compensated.
Most of the passes/flyers they handed out were discount admission for guys and free admission for females. They also typically had a cut off time for when the passes would expire.
Another good point concerning street team/sub-promoters was brought up in our forum. It was in respect to how your street team should dress and act when they’re out in the streets working. They should dress comfortably yet decent enough to not intimidate people they approach. A good outfit suggestion would be a t-shirt with your company logo on it, jeans, and clean sneakers…but it’s all up to you.
Also, make sure they are well informed about the details of your event and not just handing out flyers. If someone asks them about the party they need to know the general details such as location, time, theme, and where to get more info.
Answering a forum question from member Napoleon. Said his clientele has dropped in light of the recession and wanted to know what he can do to make up for the loss.
I suggested that he caters more to the customer and do special promotions that are sensitive to their pockets.
Some examples are doing free entry and free drink promotions for a finite amount of time to get customers in the doors. I’ve also heard of promoters offer free valet parking. Just brainstorm on it and get creative.
The goal is for people to choose your party over all the others…and every little incentive helps with them making this decision.
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It’s a good idea to get event insurance if you have a lot of money invested in your event. Things you don’t have control over might be able to get covered in your policy so you don’t go belly up in case of an act of God. Trent D.
Here I introduce you to some new software that will prove to be a priceless tool to your promotion. This software totally automates Twitter and I share with you a TOP SECRET technique that will take your following to the next level!!
http://www.partypromoting.com/twitter.html - click this link to get the Secret Video and software that will allow you to totally dominate Twitter!! You’ll have 100’s of Targeted people following you in no time flat!
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Answering a question from my forum about how promoters afford to give limo service to people that book bday parties at their club. Basically promoters just provide this service for the person that submits the biggest guest list or either they’ll get a limo company to sponsor their services in exchange for advertising and promotion.
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Answering a question I get far too often about how much it cost to throw a party and how much money can be made. I advise you to check out Party Promoting 3.0 where I teach you the steps in throw a hot party the right way!
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Here I discuss a basic way for you to use a liquor sponsor when throwing your next party. Doesn’t involve the liquor sponsor giving you a ton of money but you can get other incentives to help your party promotion. By this I mean complimentary drinks, t-shirts, hats, key chains, etc. You get in contact with liquor reps by talking to the club manager or bar manager and asking them who there liquor and distributor reps are and finding out if they have any brands they’re currently doing promotions for. This is very typical when a club brings in a new product or when they make an order for a product that is well supported by it’s manufacturer.
http://www.partypromoting.com - Some words of advice if you’re looking to throw an unofficial pre party or after party for an event that may be going on in your city. Blog by Trent Dunn - Learn to throw a party the right way!
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You can throw an unofficial afterparty for any event in your area…just be careful about how you brand it and market it to your public. You can be creative about how you name your party and make it understood that it’s an afterparty for the event and not necessarily say that’s it’s official.
Check out the video blog here:
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Answering a question from the forum about why nightclub owners need party promoters to throw parties instead of promoting it themselves internally.
In-house club promoting is common. There are a few reasons they don’t always do this.
1. It cost the club a lot of extra money to promote every night internally
2. It takes time and a whole lot of effort to set up a promotion and follow through with it from week to week for multiple nights
3. Using a variety of promoters allows the club to expand their clientele base beyond the people they normally get.
Clubs sometimes do in-house promos for their big nights like Fri & Sat so they can keep all the door revenue to themselves. But you’ll find that they’re more than willing to give the other weekday nights out to promoters.
Blog Summary:
Nightclubs come and go, but club promoters run the nightlife industry. Night clubs have tons of overhead and liability and you as a promoter only has to worry about your set expenses, profits and/or losses of each event every time you throw a party. If a nightclub is no longer hot, you can leave. Or if you want to jump off a new location to start throwing parties, you can do that too. Your options are limitless.