Blog summary:
As a weekly club promoter you have know when to keep pushing forward with a new promotion and when to fold ‘em!
As I mentioned in the Party Promoting 3.0 learning course, you should always give a weekly promotion at least 4-6 weeks to see if it’s growing or not. This is assuming that you are doing everything you’re supposed to be doing as a promoter (ie. Flyers, Texting, Emailing, Social Networking, etc.) If you don’t see it grow you have to consider quitting, but before you do, consider restructuring your night to give it a chance. I was able to turn a slow Saturday night promotion around by renegotiating with the club and making the party free all night w/ no cover. I had the club pay all in-house expenses and give me a better bar commission. I tried it out for a couple of weeks, and it worked! Great crowd, great party, great money…just needed a little tweeking.
So consider tweeking your promotion before giving up on it and give it another 4-6 weeks to see how your crowd takes to it.
Check out the video here:
http://youtu.be/aW4-GlP3zOw