I’ve noticed how people are a little reluctant to go out to parties during drastic changes in weather when the seasons change. When customers haven’t adjusted to the hot/cold, or cold/hot shock they sometimes stay in as a default. Keep these changes in mind and plan around them or adjust your party promotion accordingly.
Here I recap my little vaca to Vegas! Pretty much discussing how the club promoting game is the same no matter where you go. The sub-promoters there and street team guys hand out passes to various nightclubs that are usually marked with a number that signify the street team member it came from. This is how they get compensated.
Most of the passes/flyers they handed out were discount admission for guys and free admission for females. They also typically had a cut off time for when the passes would expire.
Another good point concerning street team/sub-promoters was brought up in our forum. It was in respect to how your street team should dress and act when they’re out in the streets working. They should dress comfortably yet decent enough to not intimidate people they approach. A good outfit suggestion would be a t-shirt with your company logo on it, jeans, and clean sneakers…but it’s all up to you.
Also, make sure they are well informed about the details of your event and not just handing out flyers. If someone asks them about the party they need to know the general details such as location, time, theme, and where to get more info.
Answering a forum question from member Napoleon. Said his clientele has dropped in light of the recession and wanted to know what he can do to make up for the loss.
I suggested that he caters more to the customer and do special promotions that are sensitive to their pockets.
Some examples are doing free entry and free drink promotions for a finite amount of time to get customers in the doors. I’ve also heard of promoters offer free valet parking. Just brainstorm on it and get creative.
The goal is for people to choose your party over all the others…and every little incentive helps with them making this decision.
I visited Miami to check up on the club scene and to catch up with an old promoter friend of mine. He was a security guard at the club I used to own.
Back then he was interested in getting into promoting so he started working with my street team passing out flyers. From there he became a sub-promoter, getting paid based on how many people came out to the club due to his efforts. He did extremely well with that and started promoting parties himself as the head promoter. He later moved from Atlanta back to Miami (where he was from) and got a Friday night at a hot club in downtown Miami!
His night brings in over 1000+ customers consistently now!
This is a story that should encourage anyone that they can start from the bottom and work their way up to being a successful full time promoter!
He went from making $15/hr doing security to Thousands of dollars a week with his night!!
Teaching you how to throw a party the right way!
Blog by Trent Dunn
There are various avenues you can take in the promotional game when you’re a promoter. You can be a primary promoter, a sub-promoter, an in-house club promoter or promotional manager, an event planner, etc.
In this video I talk about how I teach you what you need to know to be a primary promoter and take that blanket of knowledge to take any of the other avenues that you choose.
Defining the difference between an artist or celeb hosting, doing a walk through, appearances, and performances. Pricing and details vary depending on the celebrity.
Basically put, hosting, appearance, and walkthrough are one in the same. Contractually a walkthrough means that the celeb will come to your party for at least an hour and you have the right to use their name and likeness to promote your party. Hosting doesn’t necessarily mean that they’ll be on the mic all night unless specified in your contract. They might get on the mic to speak to your crowd, but it shouldn’t be expected.
A performances is just that. You pay a considerable amount more to have them do some songs. The details of a performance should be spelled out in your contract.
It’s a good idea to get event insurance if you have a lot of money invested in your event. Things you don’t have control over might be able to get covered in your policy so you don’t go belly up in case of an act of God. Trent D.
Here I introduce you to some new software that will prove to be a priceless tool to your promotion. This software totally automates Twitter and I share with you a TOP SECRET technique that will take your following to the next level!!
http://www.partypromoting.com/twitter.html - click this link to get the Secret Video and software that will allow you to totally dominate Twitter!! You’ll have 100’s of Targeted people following you in no time flat!