Answering a forum question from member Napoleon. Said his clientele has dropped in light of the recession and wanted to know what he can do to make up for the loss.

I suggested that he caters more to the customer and do special promotions that are sensitive to their pockets.
Some examples are doing free entry and free drink promotions for a finite amount of time to get customers in the doors. I’ve also heard of promoters offer free valet parking. Just brainstorm on it and get creative.
The goal is for people to choose your party over all the others…and every little incentive helps with them making this decision.

Check out the video blog post here:
http://www.youtube.com/watch?v=_9P39vKyFoY

Blog Summary:
I visited Miami to check up on the club scene and to catch up with an old promoter friend of mine. He was a security guard at the club I used to own.
Back then he was interested in getting into promoting so he started working with my street team passing out flyers. From there he became a sub-promoter, getting paid based on how many people came out to the club due to his efforts. He did extremely well with that and started promoting parties himself as the head promoter. He later moved from Atlanta back to Miami (where he was from) and got a Friday night at a hot club in downtown Miami!
His night brings in over 1000+ customers consistently now!
This is a story that should encourage anyone that they can start from the bottom and work their way up to being a successful full time promoter!
He went from making $15/hr doing security to Thousands of dollars a week with his night!!

Here’s the video blog:
http://www.youtube.com/watch?v=X3oZn49lxF0

Twitter:
http://www.twitter.com/partypromoting

Link to my Facebook fan page and follow me on twitter @partypromoting

We can open up some good dialog among promoters world wide!! Join in now!

http://www.youtube.com/watch?v=92PDU_cXhTM

Teaching you how to throw a party the right way!
Blog by Trent Dunn

Summary:
There are various avenues you can take in the promotional game when you’re a promoter. You can be a primary promoter, a sub-promoter, an in-house club promoter or promotional manager, an event planner, etc.
In this video I talk about how I teach you what you need to know to be a primary promoter and take that blanket of knowledge to take any of the other avenues that you choose.

Check the video out here:
http://www.youtube.com/watch?v=PmO2vhNOD7U

Blog Summery:
Defining the difference between an artist or celeb hosting, doing a walk through, appearances, and performances. Pricing and details vary depending on the celebrity.
Basically put, hosting, appearance, and walkthrough are one in the same. Contractually a walkthrough means that the celeb will come to your party for at least an hour and you have the right to use their name and likeness to promote your party. Hosting doesn’t necessarily mean that they’ll be on the mic all night unless specified in your contract. They might get on the mic to speak to your crowd, but it shouldn’t be expected.
A performances is just that. You pay a considerable amount more to have them do some songs. The details of a performance should be spelled out in your contract.

http://www.youtube.com/watch?v=grm6IXjr-ns

Blog Summary:
It’s a good idea to get event insurance if you have a lot of money invested in your event. Things you don’t have control over might be able to get covered in your policy so you don’t go belly up in case of an act of God. Trent D.

http://www.youtube.com/watch?v=56ToFFSMBzcwww.youtube.com/watch?v=56ToFFSMBzc

Here I introduce you to some new software that will prove to be a priceless tool to your promotion. This software totally automates Twitter and I share with you a TOP SECRET technique that will take your following to the next level!!

http://www.partypromoting.com/twitter.html - click this link to get the Secret Video and software that will allow you to totally dominate Twitter!! You’ll have 100’s of Targeted people following you in no time flat!

Check the video out here:
http://www.youtube.com/watch?v=pSbMrU5Lvyg

Blog Summary:
Answering a question from my forum about how promoters afford to give limo service to people that book bday parties at their club. Basically promoters just provide this service for the person that submits the biggest guest list or either they’ll get a limo company to sponsor their services in exchange for advertising and promotion.

Check out the video here:
http://www.youtube.com/watch?v=C85at2RHG9c

Blog Summary
Answering a question I get far too often about how much it cost to throw a party and how much money can be made. I advise you to check out Party Promoting 3.0 where I teach you the steps in throw a hot party the right way!

http://www.youtube.com/watch?v=bd2rX5-S1-E

Blog Summary:
Here I discuss a basic way for you to use a liquor sponsor when throwing your next party. Doesn’t involve the liquor sponsor giving you a ton of money but you can get other incentives to help your party promotion. By this I mean complimentary drinks, t-shirts, hats, key chains, etc. You get in contact with liquor reps by talking to the club manager or bar manager and asking them who there liquor and distributor reps are and finding out if they have any brands they’re currently doing promotions for. This is very typical when a club brings in a new product or when they make an order for a product that is well supported by it’s manufacturer.

Check out the video here:
http://www.youtube.com/watch?v=gpJ5SlqTwx0