So on this blog post I’m answering a couple of questions from my Club Promoter consulting forum. I give some advice to one member that needs clarification on what a VIP line or entry is exactly. And I consult another member on how to utilize promotional models at your party.
I offer you free access to the consulting forum for 30 days when you pick up the Party Promoting 3.0 learning course!
As a weekly club promoter you have know when to keep pushing forward with a new promotion and when to fold ‘em!
As I mentioned in the Party Promoting 3.0 learning course, you should always give a weekly promotion at least 4-6 weeks to see if it’s growing or not. This is assuming that you are doing everything you’re supposed to be doing as a promoter (ie. Flyers, Texting, Emailing, Social Networking, etc.) If you don’t see it grow you have to consider quitting, but before you do, consider restructuring your night to give it a chance. I was able to turn a slow Saturday night promotion around by renegotiating with the club and making the party free all night w/ no cover. I had the club pay all in-house expenses and give me a better bar commission. I tried it out for a couple of weeks, and it worked! Great crowd, great party, great money…just needed a little tweeking.
So consider tweeking your promotion before giving up on it and give it another 4-6 weeks to see how your crowd takes to it.
Here I go over a few pros and cons of promoting your party with Emails versus using Text Messages. Both are great to use to advertise your party with, but if you have to choose, I give you a few things to think about and plus my personal opinion on which I think is most effective.
Here’s a quick breakdown of what I discuss in the video blog…
Text Message Pros:
-Easy for people to forward
Text Message Cons:
-People’s numbers change often
-Text hosting is expensive (.02-.05 cents per text)
-Can’t convey much info
-Can include images, links, and more general info
-You can send more blasts without recipients feeling bothered
-Some people don’t check email everyday
-Spam filters may block your email
My personal opinion is that Email marketing is best due to it being more cost effective and can convey more information.
Here’s a quick tip about scouting new clubs while they’re still under construction or just about to open. Jump on them early before other promoters do. Try to establish a relationship with them in advance so when they open you’ll be at the top of list of people they might work with. You can scout new clubs, bars, restaurants, etc.
Keep your ear to the street about new locations opening up. You can also check online through sites like craigslist to see who’s conducting interviews for bartenders, servers, etc. Clubs/restaurants typically don’t do formal interviews with promoters, but you can use this information to get in contact with managers and owners to inquire about promoting their venue.
You can throw a day party to both diversify your portfolio of parties, offering your customers something different, and also to take yourself out of the arena of competition with other promoters throwing parties at night. Take advantage of day parties during the Spring and Summer months.
So first, Lebron James’ lawyer threatens to sue me over promoting a party with his name on it. Now Lebron is getting sued for not showing up to a party he was paid to be at. A great lesson to learn when it comes to doing your paperwork and having everything in order. Apparently he allowed himself to be booked at 2 venues after already accepting a deposit to show up to the first club he had an appearance deal with.
Things like this do happen from time to time, but being prepared for stuff like this is the key. Always hope for the best, but plan for the worst.
Here’s is a great little piece of advice that I found very relevant while visiting my friend who promotes parties in Sydney Australia. Club Promoting is an International job and the principles can be used anywhere there’s people that want to party!
The key is finding a niche market and focusing on them as hard as you can to develop a following for yourself.
As a club promoter, you can focus all your efforts on one nightclub promotion per week or month, or you can better your odds of success by taking smaller percentages and having your hand in multiple parties throughout the week or month by doing co-promotions with other party promoters.
I decided to record a new video blog that touches on an experience I had
doing a weekly promotion at this one particular club.
The club owner got a little greedy and decided to end the promotion
once he saw it was going well. The reason for this was to keep all
the money to himself!!
But it’s cool…due to the fact that the promotion was properly branded
and I had email contacts for my customers that I’ve developed a
Party People will follow you and your promotion…not the club.
This is why branding is so important along with you giving your customers
a unique party experience that they can only get from coming to
This blog discusses some ways you as a club promoter can deal with competition from other party promoters. Working together and compromising is the ultimate solution, but at times you have to pick your battles. Ultimately it comes down to building your following in a niche market so competition is less of a concern. Video blog by Trent Dunn