I’ve noticed how people are a little reluctant to go out to parties during drastic changes in weather when the seasons change. When customers haven’t adjusted to the hot/cold, or cold/hot shock they sometimes stay in as a default. Keep these changes in mind and plan around them or adjust your party promotion accordingly.
Here I recap my little vaca to Vegas! Pretty much discussing how the club promoting game is the same no matter where you go. The sub-promoters there and street team guys hand out passes to various nightclubs that are usually marked with a number that signify the street team member it came from. This is how they get compensated.
Most of the passes/flyers they handed out were discount admission for guys and free admission for females. They also typically had a cut off time for when the passes would expire.
Another good point concerning street team/sub-promoters was brought up in our forum. It was in respect to how your street team should dress and act when they’re out in the streets working. They should dress comfortably yet decent enough to not intimidate people they approach. A good outfit suggestion would be a t-shirt with your company logo on it, jeans, and clean sneakers…but it’s all up to you.
Also, make sure they are well informed about the details of your event and not just handing out flyers. If someone asks them about the party they need to know the general details such as location, time, theme, and where to get more info.